Luxury
Commercial strategy and customer programmes that protect premium positioning while driving revenue and loyalty.
I'm Sophie — a senior marketing leader with 14+ years across luxury, hospitality and online marketplaces. I help ambitious businesses turn marketing into a commercial engine — from strategy and CRM to full-funnel growth. The work is precise, and the numbers prove it.

For global teams, I plug in as a senior operator — running CRM transformations, commercial launches and growth programmes with the rigour of an in-house leader.
For smaller and local businesses, I build the full commercial picture: a positioning that drives revenue, and a multi-channel, full-funnel plan you can actually execute.
Either way, the work begins with your commercial goals. Then the strategy, channels and data follow.
Commercial strategy and customer programmes that protect premium positioning while driving revenue and loyalty.
Revenue-focused strategy — loyalty, CRM and guest programmes that drive repeat bookings and lifetime value.
Two-sided commercial growth: balancing supply acquisition with consumer demand, content and partnerships.