Independent consultant

Marketing strategy &
commercial growth.

I'm Sophie, a Fractional Head of Marketing. I work with growing businesses that aren't quite ready for a full-time marketing director but need senior marketing expertise.

I sit at the intersection of magic and logic—helping brands build stronger customer connections while making sure every marketing decision is backed by commercial thinking and data.

Although I'm a marketing generalist, my specialism is CRM. I love helping businesses turn first-time customers into loyal advocates.

Start a conversation About Sophie

A marble cup, leather notebook and brass pen on warm linen — quiet, considered craft.

Based in

Royston, Cambridgeshire

Working with clients across the globe.

Approach

For larger global brands and the smaller local ones who think like them.

For global teams, I plug in as a senior operator — running CRM transformations, commercial launches and growth programmes with the rigour of an in-house leader.

For smaller and local businesses, I build the full commercial picture: a positioning that drives revenue, and a multi-channel, full-funnel plan you can actually execute.

Either way, the work begins with your commercial goals. Then the strategy, channels and data follow.

Specialisms

Three worlds I know intimately.

Luxury

Marketing strategies down to tactics that protect premium positioning while driving revenue and loyalty.

Travel & Hospitality

Revenue-focused strategy — loyalty, CRM and guest programmes that drive repeat bookings and lifetime value.

Online marketplaces

Two-sided commercial growth: balancing supply acquisition with consumer demand, content and partnerships.

Let's talk

Have a marketing challenge or a commercial target you're not sure how to hit?

Send an enquiry